BoomTown lead classification. Learn it, love it, live it!!!

why is your 360 day old lead classified as new?

Source: boomtownroi.com

you are doing it wrong!... but that's ok if you fix it.

Source: boomtownroi.com

 New leads should be just that.  No contact has been made.  No emails have been sent.  They are new!  Not 360 days old.....

Source: boomtownroi.com

 You have reclassified the lead, but they have not contacted you.  You can email them 100 times but they
will remain as qualify until two way contact is made.

Source: boomtownroi.com

  Is a lead that you have contacted and they are ready to buy within 3 months!!!

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  Should not be ignored as they only need a little work.  Within 3-6 months, they will be ready for purchase.

Source: boomtownroi.com

 Don't let them fall out of your long term drip campaign.  These leads are 6 months or more out from a home purchase.  Check in periodically to maintain your client relationship.

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 Small chance of earning this leads business, doesn't mean you can't email them every once in a while.  Happy birth day... happy holidays etc...

Source: boomtownroi.com

 Every one of your test leads... This one is really self explanatory   Trash leads that will not result in business are labeled as trash...

You should be attempting to contact and reclassifying leads within the first two hours.  Your new leads should have been called at least twice within the first four days.  Qualify leads should be called at least once a week until their status changes.  Any time you talk with a lead, log the conversation and set a To Do!!!!