QR code stands for quick response and as a standard can store more information than a typical barcode. Most smartphones are capable of using QR codes, though an app is required. The Google search app is available from Itunes for free, or Google Goggles for android. With this app simply scan the QR code and it executes it's function.
QR codes can hold your vCard for automatic entry into your contacts, they can direct the phone to place a call, they can direct you to a website, they can contain readable text and images, and so much more. QR codes are great in that they can hold such a large variety of information. Those who know what they are are always curious to scan more and find out the information encoded within them.
On my business card I load all of my contact information into a QR code so people can enter it quickly into their phone. goqr.me is a fantastic free site that allows you to create free QR codes. Try it out, and think how you could use it in your marketing campaigns... or just for fun...
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