When you first set up your blog, I am sure you want people
to be able to find it. So lets take out
our handy wrench and mess with the gears of your blogger account. I’ll walk you through the set up for a blog from scratch,
but these same steps can be used on your active blogs to make them more
marketable.
When you first open your
blogger account homepage, click on the new blog link on the left of the
page. A pop up with the blogs title and
address and basic template require you to start using your creative side. The title of the blog should be somewhat
reflective of the content you wish to provide.
Please don’t call it “sewing with Nancy” and your blog content is all
about your favorite foods at that Mexican restaurant down the road. I suggest that the address you select is a
condensed version of your title, just so it is easy to remember.
For the curious, sewingwithnancy.blogspot.com is not
available. Pick your own generic
example!!!
Once the new blog has been created, click on its name to go
to its back end manager. From this
overview, you can see the pageview count, comments, and even the settings. Oddly, the settings button is replaced with a
wrench this time instead of the usual gear.
Open the settings and edit the description of your blog. What is the content going to focus on?
Please click on “search preferences” on the column along the
left side of the screen. Click edit in
meta tags and type a better description of your blog in less than 150 characters
using as many keywords as possible to explain your content. Remember to click the orange button and save
your changes. The difference between
these two fields is in their use.
The description is for people to read and find out what your
master topic is about. The meta tags
help the robots of the internet reference what your blog is about. If you don’t set this up those pesky gremlins
might keep me from finding your blog…
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